Search Engine Optimization: From Zero to Hero... How to implement search engine optimization techniques to take a website from creation to #1 in Google rankings in six months.
Brian Young, Technology and Creative Director at New Media Performance, discusses the essentials of website optimization for search engines. Topics include website layout, structural web page considerations, search engine promotional tools, and the mechanics of search engine methodologies. Brian will use a website his company built to demonstrate these principles, and show how his company took this website to #1 in Google search rankings within the first six months of its existence. The techniques Brian presents are applicable across the website spectrum, from the smallest three page site to large corporate websites.